G324 Planning Music Video - Final Concept

It is 6:45 on a Monday morning, a man can be see laying in bed peacefully and in a hard sleep. A sudden alarm goes off on his phone and he wakes suddenly, he instantly switches off the alarm and falls back onto the bed. A few moments pass and a text is then seen on his phone from a friend, he wakes again tired and angered (The colour pallete during this scene will be grey and black to connote bordom and unhappiness), but the concerned and harsh facial expressions change to a grin and happy mood (along with the dull colours, it changes to bright and full colours).

The music video then escapes from the dull world of work and changes to him and his group of friends having a good time (this will include a sort of road trip and fun on the beach etc / what youths do during the holidays).
After the fun the group will take a photo and the camera will zoom out of the phone with the same image into a dull scenery again meaning that the video has gone back to the beginning to connote an endless cycle of bordom.



The video uses a range of colour palletes to empathise on the type of scenery, the grey and dull colours will connote the unhappiness of the main male character in the video as he is stuck in a loop of repetitive and boring work (I will empathise through the alarm on the phone as it will read 'work again' to show that he is stuck in cycle). As mentioned above the video will transfer to a bright and happy colour pallete, this will empathise on the freedom and joy that the character(s) are experiencing during the holidays.

The ending of the video may be considered to be a reference to 'Groundhog Day' as the video loops beginning with a dull start to the day and ending on the same dull start to the day to display that everyday life is boring and repetitive without fun and freedom, the bright colouring and freedom can also be considered to be a stereotyped representation of youths as in some examples of media such as 'The Inbetweeners 2' when the boys go on a road trip this can be a reference to this to show that the media may have a negative connotation towards the youths of today.