G324 Planning Music Video - Colour

G324 Planning Music Video - Shooting Schedule *IMAGES TO BE ADDED*

IMAGES TO BE ADDED AS SOON AS POSSIBLE

G324 Planning Music Video - Mise en Scene Planning *IMAGES TO BE ADDED*

IMAGES TO BE ADDED AS SOON AS POSSIBLE

G324 Planning Music Video - Annotated Lyrics with evidence

G324 Planning Music Video - Storyboards V2

G324 Planning Music Video - Storyboards

G324 Planning Music Video - Timings and Location Diagram

G324 Research into target audience - Teenage Collage

The following piece of work depicts the mind of my target audience of "Teenage / Young Boys / Men". These are all aspects that can appear in my video including cars, beaches, and technology.

G324 Planning Music Video - Narrative

In our lesson today, we were taught how different music videos use types of narrative to produce their video. There are three main types of narrative we were shown that artists can use in their music video productions:

• Prologue - An introductory scene that establishes the narrative / story of the music video,
• Framing Device - A technique which the story is surrounded by a secondary story which creates the story within the story of the video e.g: In Blur's 'Coffee & TV' an image of one of the band members is on a milk carton which sparks a secondary story.
• Epilogue - An ending scene which creates another story e.g: Coffee & TV the milk carton goes to Heaven after being used by a band member, and in Björk's 'Bachelorette' the story's ending circles back to the beginning signifying another story to be told to the audience.

By combining my knowledge that I acquired in this session, I was able to use these narrative methods to adapt into my own production. I will firstly comment on the prologue, as stated in my previous posts I want the beginning of the video to start in the morning of a Monday (This does not have to be filmed on a Monday as the date of my mobile device can be changed and state stereotypes that people hate Mondays - this creates a sympathetic connection between the video and the audience as they suffer with this also) I imagine and would like a shot of the phone screen when its off and then the alarm turns on, the camera would then gradually zoom out from the screen to reveal the rest of the room, the character will then get up tired and continue with his morning routine. This is a direct reference to the show 'Skins' as it uses similar shots of the camera zooming out to Tony's bed and showing his daily morning routine of exercise and getting ready. 

Secondly we now focus on the framing device, this is the zooming out of the phone shot where we see a phone then the room is revealed, the video will then end with the camera zooming into the phone and the alarm goes off, therefore producing a cyclical narrative similarly the 'Bachelorette' when it begins with the forest and then ending with the forest, if my video was repeated it would continue on with the beginning of the video. This ending is connected to my epilogue as another story can be told. 

Blur - Coffee and TV "Milky"

Skins Series 1 Episode 1 "Tony"

Björk - Bachelorette "Björk on stage".

G324 Planning Music Video - Possible Locations

In order for a music video to be visually appealing to the audience, I will need to think of some locations to shoot on to produce my final product. 
Lets begin with the start of the video, it will start within a bedroom (Probably mine or one of my friend's rooms) as one of the characters will awake in their bed will a loud alarm. The use of the room can also connote a cycle of life cycle as it is part of our lives and creates a sense of boredom as we enter it everyday. The bedroom is a direct reference to the show 'Skins' as the first shot and scene consists of the protagonist Tony in his daily routine in his room which connotes a cycle of routine.

For the duration of the video I will then use a multitude of locations spanning from the interior of a car,

seaside locations

 and areas within the city centre,

these locations are widely key locations of a youth's life as they travel by car through parents or singular driving due to recent passing of driving tests, seaside is a place to unwind and relax and the city centre is a key meet up place and for leisure and fun. All of these connote a sense of teenage life and freedom, the car can connote freedom to go anywhere they like, the sea connotes relaxation and the stereotype of teens being laid back and chilled out and the city connoting their minds as it is busy - later on they will escape the city to go to the seaside location which is a motif of escaping the hustle and bustle of work to freedom.

In total there are 4 different locations and they are all achievable as they are local and easy to access. The car, city and bedroom scenes will be shot within Norwich and the seaside locations will probably be shot in Gt Yarmouth (This is something I will not need to worry about as I could easily get a bus from Norwich for a cheap price so I will not need to pay a high amount). 

G324 Planning Music Video - Simple structure of casting

For the music video, I will now focus on casting. This will consist at about 5 or 6 individuals (sexes are not specified). There will be one male character that we will focus on and he will have 4 / 5 friends. I have produced a Facebook Group chat room to find possible candidates that will be able to participate in my project. 

G324 Planning Music Video - Final Concept

It is 6:45 on a Monday morning, a man can be see laying in bed peacefully and in a hard sleep. A sudden alarm goes off on his phone and he wakes suddenly, he instantly switches off the alarm and falls back onto the bed. A few moments pass and a text is then seen on his phone from a friend, he wakes again tired and angered (The colour pallete during this scene will be grey and black to connote bordom and unhappiness), but the concerned and harsh facial expressions change to a grin and happy mood (along with the dull colours, it changes to bright and full colours).

The music video then escapes from the dull world of work and changes to him and his group of friends having a good time (this will include a sort of road trip and fun on the beach etc / what youths do during the holidays).
After the fun the group will take a photo and the camera will zoom out of the phone with the same image into a dull scenery again meaning that the video has gone back to the beginning to connote an endless cycle of bordom.



The video uses a range of colour palletes to empathise on the type of scenery, the grey and dull colours will connote the unhappiness of the main male character in the video as he is stuck in a loop of repetitive and boring work (I will empathise through the alarm on the phone as it will read 'work again' to show that he is stuck in cycle). As mentioned above the video will transfer to a bright and happy colour pallete, this will empathise on the freedom and joy that the character(s) are experiencing during the holidays.

The ending of the video may be considered to be a reference to 'Groundhog Day' as the video loops beginning with a dull start to the day and ending on the same dull start to the day to display that everyday life is boring and repetitive without fun and freedom, the bright colouring and freedom can also be considered to be a stereotyped representation of youths as in some examples of media such as 'The Inbetweeners 2' when the boys go on a road trip this can be a reference to this to show that the media may have a negative connotation towards the youths of today.

G324 Research into music videos - How music videos and my song choice use genres

G324 Music Video Mood Board

G324 Research - Beirut "Elephant Gun" and Andrew Goodwin's conventions

FINAL DECISION OF SONG! And Premise of our video

After many weeks of deciding and analysing the appropriate song, we all decided to use The Shakers track "Bombay Fun".
As a collective group we decided to use this track as there are no strong and definite themes so we had more to play around with and try themes that we thought of. The song is not as cliché as Maybe We Believe as we thought the lyrics were predictable and 'cheesy'. The song is very uplifting and fun which matches our criteria of what our video to be like. With this we will be able to complete our video successfully and make accurate matches of the song to our video.

We also decided to create the video based upon the summer holiday period, the video starts with a phone going off and the alarm reads "work", with the dark and grey tones this creates a dull and boring tone. But everything lightens up when the characters receives a text from one of his friends about meeting up. The video then transfers from a grey and dull atmosphere to a bright and uplifting atmosphere, the video will then include shots from beaches and road trips to create the sense of freedom and youth activity. 
  

Proof of contact of artists

During the holidays, me and my group members made contact with all three artists of the three songs we chose. 

FIRST CONTACT:

We first contacted The Touch who were the band that produced the song Maybe We Believe.
Cameron one of our team members made contact with them through the use of Facebook Messenger to obtain instant reply, they agreed for us to use their track.

REPLY FROM 7HE 7OUCH


SECOND CONTACT:

Also we made contact with The Shakers who produced the track Bombay Fun. Our other member Rahim made contact with them through Twitter.

REPLY FROM THE SHAKERS 


THIRD CONTACT:

We finally then contacted the final artist No Love the producers of the track Young In Love, once again Rahim opted to make contact with the band as he already followed them and he has easy contact.

REPLY FROM NO LOVE